Solutions
Start with the decision you need to improve.
Forecasting and Method work as starting points. Decision Integrity builds on Method; Process Intelligence adds learning from decision and outcome history. Every solution reads from the same deal record.
Some of what PROOF is for
Five you'll recognise. There are others.
These are not all of them and they are not ranked. Start with whichever one you read and thought "that's us".
None of them are new. What is new is being able to do something about them while the deal is still alive.
01Too late
You find out too late.
By the time the close date slips or the forecast drops, the team has fewer options left. The missing approval, weak champion or untested business case was there earlier. Nobody surfaced the next question while the deal could still change.
02Wrong lesson
Five deals. Five different reasons. One line in the QBR.
One was price. One was product fit. One was a competitor already inside the account. Each needs a different response, but Closed Lost turns them into a number and the room decides what the company learns.
03Playbook drift
Your best way of selling lives outside the deal.
Your stages, qualification model and best questions live in good Sellers, workshops and slides. They are hardest to find at the moment a live deal needs them, so every Seller runs a different version.
04The number
Everyone committed to a different number. Nobody measured where the error entered.
A close date can sit unchanged after the buyer's decision path moves. The CRM holds one number. Sellers submit another. Managers adjust it and leadership takes a third to the board. When the quarter closes, PROOF preserves each position and shows where it diverged from the outcome.
05Hindsight
Later facts make the earlier decision look careless.
The post-mortem uses everything known at the end to judge a decision made weeks earlier. A Seller who ignored what was visible and one who was wrong for good reasons look identical in the QBR.
The list keeps going
And these.
- Evidence for a single claim sits in four systems, and the one that matters is in someone's sent items.
- Deal reviews are won by whoever argues best, because nobody can produce what the decision actually rests on.
- A new Seller takes months to become useful and nobody can say how many, because nobody measures it.
- Your Managers cannot inspect enough deals to matter, and the ones they skip are not the safe ones.
- The forecast moved and nobody can explain which deals moved it, or why.
- An AI tool gave you a number. Nobody can tell you what it was reading when it did.
If yours is not here, it is probably tangled up with one that is. Revenue problems rarely arrive on their own.
See PROOF in actionWhy it keeps happening
Five deals.Five different reasons.One number in the QBR.
Every loss needs a different response. Perfect process compliance won't fix a missing product capability, an unproven business case or a mandatory security requirement. A single Closed Lost label can't tell the team what to change next.
PROOF keeps the timing and judgement attached to each deal, so the differences are visible while some outcomes can still be changed.
One record, four jobs
The same deal facts, read four different ways.
Forecasting and Method each work as a starting point. Decision Integrity builds on Method; Process Intelligence learns from decision and outcome history. Each uses the same deal record.
One commercial recordEvidence enters once
Source · timing · owner · uncertainty
Next action
Published positions. Evidence attached.
Decision history
Learning loop
Choose by decision
Whichever one you recognised, start there.
See who each solution helps, what changes and what your team needs in place.
01 · MethodWhat should happen next?
Method
Your Sellers stop guessing what good looks like.
Put your methodology to work on every live deal.
For Sellers and Managers. Turn stages, questions and evidence standards into live guidance for every deal.
- What changes
- The playbook becomes part of deal execution and coaching.
- What you need
- Your stages, methodology and evidence expectations.
02 · Decision IntegrityWhat does the evidence support?
Decision Integrity
Stop being surprised by deals you already reviewed.
See the evidence and judgement behind every decision.
For Managers and Revenue Leaders. Inspect the evidence, judgement and history behind the decision.
- What changes
- Decisions can be inspected using what was knowable at the time.
- What you need
- Method, decision definitions and accountable owners.
03 · Process IntelligenceWhat improves results?
Process Intelligence
Find the pattern before it costs you another quarter.
Find patterns behind stalled and lost deals.
For RevOps, Enablement and Revenue Leaders. Connect early risks and action taken to the result that followed.
- What changes
- Teams can compare defined groups and carry learning into the Method.
- What you need
- Decision Integrity, stable definitions, recorded outcomes and sufficient history.
Start here · Forecasting
Commit to a number you can defend.
For Managers, Revenue Leaders and RevOps. Start with Forecasting on its own. Compare role forecasts, inspect disputed deals, model loss or slip, and preserve each published position.
Explore ForecastingStart with Forecasting or Method. Add Decision Integrity after Method, then Process Intelligence when you have enough decision and outcome history.
Whichever one is yours, it has the same cause.
A record that holds what was entered, and nothing about what it rested on.
Four solutions, one record