Find patterns behind stalled and lost deals.

The pattern, and who owns it

Find what actually decides the outcome, then send it somewhere.

Eighty-four deals with the same shape, seventeen where it went wrong, and the one condition they share. A pattern nobody owns changes nothing.

Demonstration dataEnterprise renewals · EMEA · Q2 / Q3

Definitions saved

Eligible84 dealsSame inclusion rules

Excluded17 dealsReason retained

Action taken48h reviewAction and owner tracked

Earlier conditionObserved outcome

Approval path unresolvedMore slips

Buyer decision date confirmedFewer slips

Manager review within 48hFewer no decisions

Early conditionApproval path unresolvedActionManager reviewOutcomeSlip reason recordedLearningMethod change proposed

Find the pattern, send it to the right owner and change what happens next.

It's not always the methodology

“We lost on price” is a label, not a cause.

Sometimes the product genuinely didn't do the job. Sometimes the team wasn't equipped for that room. Sometimes a competitor was inside the account before you arrived, the market turned or nobody built a business case that made the price make sense.

Each has a different owner and a different fix. Treating all five as one number teaches you nothing.

Product fitProduct

Escalate the gap the market keeps exposing.

Seller capabilityEnablement

Build the skill the room demanded.

Competitive positionSales strategy

Change how the team enters and shapes the account.

Business caseValue selling

Fix how value is built and defended.

TimingRevenue leadership

Separate market movement from execution failure.

PROOF keeps what was known, when and who judged it, so the difference is visible in the record rather than argued in the room.

Deal Loss Intelligence

Learn before Closed Lost.

Connect a loss, stall, slip or no decision to the earlier risks, decisions and actions that preceded it.

Detect

Catch it while the deal is still alive

Find patterns while the outcome can still be changed.

Act

Know who acted, and when

Keep who acted, when and on which deals visible.

Learn

Find out whether it worked

Carry the learning into the next Method decision.

PROOF keeps the included deals, exclusions and evidence visible, so teams can distinguish a useful association from a proven cause.

All of this is only worth having if it changes the number.

The number you commit to, and have to stand behind.

See Forecasting

From early risk to learning

See a deal signal, the action taken and the result that followed.

See PROOF in action Four questions to ask first