Product walkthrough
Follow the evidence into a revenue decision.
See how PROOF connects a claim, its source, an evidence gap, the next action, human judgment and forecast impact.
One deal, followed through
A claim, an absent source, and what PROOF does about it.
Budget approved, with no approval email behind it. Watch what the record does with a claim nobody has backed.
Deal review · demonstration dataNorthstar expansion
Commit requires reviewKeep your CRM. See the evidence behind every decision.Open the product walkthrough
A complete decision path
From claim to action, without losing the reason.
This walkthrough uses clearly labeled demonstration data. It shows product behavior rather than a customer result.
Budget approved
A Seller records the claim. PROOF keeps it as a claim until a source backs it or an authorized person confirms it.
The source is missing
The record shows that no approval email, document or buyer confirmation supports the claim.
Approval owner unknown
PROOF identifies the specific missing condition and keeps uncertainty visible.
Confirm the approval owner
The next action has an owner and a reason tied to the evidence gap.
Manager reviews the close date
The Manager makes the judgment. PROOF keeps the evidence, decision and timing connected.
Commit requires review
The forecast impact is visible without allowing AI to silently change the category.
Three days on one deal
Monday, Wednesday, Friday.
The path above is what PROOF does. This is what it looks like while it is happening, on the same demonstration deal.
A claim arrives with nothing behind it.
After a meeting, the Seller records that budget is approved. No email, document or buyer confirmation supports it. PROOF keeps it as a claim and names the specific thing nobody has said yet: who signs it off.
The buyer corrects it.
The recap goes out. The buyer confirms the project, and corrects the budget: it is approved at a lower number, and legal sees it before anything is signed. The correction sits beside the original claim. Neither one disappears.
Somebody has to commit the number.
The CRM still says Commit, because nobody changed the field. PROOF shows what moved on Wednesday, who moved it and what the deal now rests on. The Manager makes the judgment, and their name stays on it.
Nobody wrote a report to make any of that happen.
What this proves
Inspect the behavior, not a marketing claim.
Evidence remains attributable
Open the source and timing behind a material claim.
Missing stays missing
A missing source is not converted into confidence.
People own the decision
AI may prepare or propose; accountable people decide and approve.
Later facts never rewrite the forecast
Review what was available when the decision was made.
Use the same test in a demonstration
Six questions PROOF should be able to answer.
- What supports this qualification claim?
- Did a buyer confirm it, dispute it or leave it unconfirmed?
- What happens when two sources disagree?
- What did the team know when it committed?
- Who can change the forecast or a protected CRM field?
- Why is this the next action?
That is one deal, followed end to end.
A demonstration does the same with the questions you would ask about your own.
Ask it your own questions